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Sämichlaus Design Market: An Advent Sunday to Discover and Savour

Oct 13
2 min read

Outside, darkness falls early; inside, candles glow among fir branches. On Sunday, 6 December 2026, my winetime in Zurich opens its doors for the Sämichlaus Design Market – a day of beautiful things, good conversation and festive indulgence.

Festive wooden table with candles and fir greenery at my winetime Zurich

Some markets you push your way through. Others you simply arrive at. The Sämichlaus Design Market belongs to the second kind: a small, carefully chosen group of designers and brands presents their work in a setting made for lingering. Long wooden tables, warm light, soft music and the scent of Advent.

Gifts with a story

This is where you find what you won't find elsewhere. Fashion and accessories with a signature of their own, jewellery and design objects, home accessories and craftsmanship, fine delicacies, selected wines and spirits. Best of all: behind every piece is a person who can tell its story. A gift becomes a memory – for your loved ones or for yourself.

Advent-decorated lounge at my winetime with Samichlaus

A brunch that lengthens the day

For those who want to savour the Sunday at leisure, a seat at the Christmas brunch awaits. Seasonal delicacies, warm Advent specialities, pastries and festive desserts, with coffee, tea and, on request, a welcome drink. The perfect start to a stroll through the market – or a delightful finale.

Festive pastries on cake stands
Red wine being poured into a glass

For all ages

The Sämichlaus Design Market is an outing for the whole family. Children and teenagers accompanied by an adult are warmly welcome. And with free entry, it is well worth a spontaneous visit between Advent appointments.

Guests at an event at my winetime Zurich

At a glance

  • Date: Sunday, 6 December 2026

  • Time: 11 am – 5 pm

  • Venue: my winetime, Akazienstrasse 7, 8008 Zurich

  • Entry: free

  • Christmas brunch: optional, by reservation

Information and brunch reservations: my-winetime.ch, info@my-winetime.ch, +41 44 687 99 99

Gold Lesunja gift bags

For exhibitors: A few exhibitor spaces are still available for the Sämichlaus Design Market. Interested designers and brands are invited to contact my winetime: info@my-winetime.ch.

Disclosure: The Sämichlaus Design Market is organised by my winetime together with Lesunja Fine Jewellery.

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